As Mentioned, LG Group yesterday declared the adoption of a
new management road map that stresses fair play, innovation and thorough brand management.
I would rather not to call it the Re-Engineering Approach.
When I join IBM, I am given a Green Book "The IBM Way", That have iven me the 1st cultural inguence of Multi-National & the No 1 Computer Giant then. However, after years IBm have gone into trouble themself of not getting the corporation into one act. That nearly got them under in 1994.
In 1989, my paper on "Creating Excellence Philips Corporate Culture", I have based on the situations & my observations on the Philips as the whole. Which I spell out that the Philips Excellence Corporate Culture Must be built on the below:
Unity
Respecting of Individual
Regardless of Race, Country of Origin
Harmony
Justise
Equality
Excellence In Everything
Then on the Operating & Daily priority of:-
Creativity & Innovations
The strong emphasis of "Human Factors" couple with the Close loop Servo Control & Management system. Only everyone put the act in synchronization, capitalized on strenght of Synergy of all, then together; the Excellence Corporate Culture can be achieved.
However, while the paper is adopted & a 3rd party consultant company is appointed to implement the so call "Operation Centurion", But I am removed.
These taught me a serious lesson about so call the Corporation politics. It also change my career life for the last 16 years.
A big Corporation is just like a single human body, if the cacer cell is not heal as soon, then there is no way that the deadly disease is not going to spread & bring the corporation life to an end. hence, the monittoring & control of corporate culture is not just by lunching the initiative. Without a constant refinement then the process of
Birth
Growth
Decay
Death
Is Certain!! The Law of Birth & Death is always co-exist in any life form.
LG Group re-engineers management approach
LG Group yesterday declared the adoption of a new management road map that stresses fair play, innovation and thorough brand management.
The major conglomerate said it expects the "LG Way" to advance the realization of its goal to become a global top brand.
LG has a long-term vision of cultivating the LG name as one of the top three global brands in the group's core sectors of electronics, information technology and chemicals. Yesterday marked the 10th anniversary of the LG brand. The business group had originally sold products under the GoldStar label.
The conglomerate also hopes that the "LG Way" will establish a strong corporate culture unifying its employees.
LG Group Chairman Koo Bon-moo yesterday declares the "LG Way," a new group-wide management principle. [The Korea Herald]
LG recently completed the separation of its operations between the two founding families to end a 57-year-old alliance. The group is now set to rebuild itself as a global electronics and chemicals leader.
With just nine affiliates under its wing, the newly separated GS Group will focus on energy and retail.
Group chairman Koo Bon-moo yesterday called for thorough brand management amid its growing importance in raising corporate value.
"Brand management should be a core management activity as it has emerged as an important element upon which (a company's) competitiveness depends," Koo said during an address to 400 executives gathered at company headquarters in Yeouido, southwestern Seoul.
"We must only use the LG brand on businesses and products that can be number one. There should be no incident of misuse or abuse of the brand through thorough management," he said.
The chairman also called for employee efforts to make products and services that move people while making LG a company sought after by talented jobseekers.
Microsoft Corp. CEO Bill Gates sent a videotaped message praising LG for providing innovative technology and solutions.
(mhkim@heraldm.com) By Kim Min-hee
The Korea Herald : The Nation's No.1 English Newspaper
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